Time is ticking to get in on the fastest growing social media platform for the GenZ and Millennial generation – Tiktok.
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The TikTok algorithm is notoriously good at identifying what a viewer likes, as well as what they COULD like – using our data-driven approach to navigating the TikTok platform, we’ll help you unlock today’s biggest opportunities for eCommerce companies to win big.
The most successful TikTok ad campaigns blend seamlessly into existing Internet culture using trending video formats and sounds – we’ll work with you to establish your brand presence, deliver fresh channels to engage with your target audience, and scale vertically into brand new customer segments in a highly cost-effective way.
Your audience continually expects to consume media in new and interesting ways, but if your company doesn’t meet expectations, then you won’t convert customers – we’ll help you deliver high-quality creative content that genuinely resonates with your customers and boosts your marketing ROI.
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To get real results on TikTok, you need to act with speed. Its user base is rapidly increasing, but the platform is evolving too.
There are trends and changes you need to follow to keep posting the most attention-grabbing content that converts.
With our expert team and partners, we have proven time and again our ability to create authentic eCommerce brand experiences that can put your business ahead of the competition.
Over the years we have gathered enough knowledge to boost or successfully launch your brand’s presence on TikTok, and we continuously build on our expertise by researching and analyzing the most viral TikTok influencers, trends, and updates to the platform – every day, week, and month.
And if we ever face something that we don’t feel we are the absolute best at, we will send you to a partner who has shown high-quality results that meet our standards.
TikTok might seem like a difficult social media platform to stay on top of for many brands. For some it may be awkward to even get started.
Also, choosing the right TikTok influencers to partner with can be a challenge, as there are already over 50,000 of them!
At Porter Media, we cut through all those doubts and put you on a path to profitably advertising on TikTok by leveraging our skills, know-how, and creativity.
Our team members will identify which design and video aspects you should focus on and how to make sure they best convey your brand identity, all while appealing to a specific target audience.
Once the creative part is nailed down, we’ll hone in on the technical aspects like the number of ads, how often they should be posted, and with which hashtags.
We will also research the most suitable influencers for your brand. These are bound to get you more clicks and increase the chances of your ad going viral.
TikTok is a social media platform for creating, sharing and discovering short videos. It’s the third most popular social network (behind Facebook and Instagram). Its parent company is based in China.
While it was initially launched in 2016, the app really started to gain popularity in 2020, and in the blink of an eye, it became the world’s fastest-growing social media platform, with over 3 billion installations worldwide.
In the third quarter of 2021, TikTok reached one billion users and is expected to reach 1.8 billion by the end of 2022.
Available in 141 countries and highly popular around the world, TikTok has won the love of Western users, as shown by how it topped the list of iPhone apps downloaded in the U.S. during 2021.
The app is extremely popular among Gen Z. 41% of its users are between 16 to 24. Tiktok users spend, on average, 95 minutes per day on the app, more time than is spent on any other social media platform.
TikTok’s recommendation algorithm is at the core of what makes it so different from other social media platforms.
Unlike Facebook, Instagram, Twitter, YouTube and others, TikTok doesn’t encourage you to control the content you’re going to see. Instead, it recommends it to you.
For example, where Instagram starts by asking what individuals you want to follow, TikTok instantly offers you an infinite viewing experience of videos made by creators you don’t know.
This makes the platform extremely stimulating and encourages you to stay on the app, as it makes you curious to see what unexpected and often crazy creative content you might see next.
With time, the algorithm customizes its recommendations based on the type of content you’re watching the most.
TikTok has been gradually increasing its cap on video length, first from the original 15 seconds to 60 seconds, then to 3 minutes, and in 2022 to 10 minutes. This has made it possible for people to create more varied types of content.
With the option to share longer videos, you can now keep viewers engaged without forcing them to watch multiple parts of a video series. This also creates new opportunities to advertise different products and services on the platform.
#1 Entertainment – 535 billion hashtag views
#2 Dance – 181 billion
#3 Pranks – 79 billion
#4 Fitness/sports – 57 billion
#5 Home reno/D.I.Y. – 39 billion
#6 Beauty/skincare – 33 billion
#7 Fashion – 27 billion
#8 Recipes/cooking – 18 billion
#9 Life hacks/advice – 13 billion
#10 Pets – 10 billion
#11 Outdoors – 2 billion
While entertainment, dance videos, and lip-syncing videos continue to dominate TikTok, it’s clear that users are becoming more willing to spend time watching videos on a broader range of topics.
These changes open up significant opportunities for advertisers who may have struggled to find success on the platform before now.
If your customer base is mainly young people, it’s not a question of whether you should or shouldn’t advertise on TikTok. The question is why you’re not doing it yet!
Since more than 40% of the platform’s users are Gen Z, with the right content, your products are sure to get attention and clicks from people aged 16 - 24.
If your brand caters more to millennials or to a very wide customer spectrum, let’s not forget that the remaining 60% of TikTok users are 25 and older! That’s over 600 million pairs of eyes on your product or service.
And while TikTok’s lip-syncing videos may seem childish to some, this doesn’t keep top brands from advertising on the platform profitably. Here are just some of the companies you may know that have jumped on the TikTok craze:
The extreme diversity of TikTok content creators and the fact that you now can share up to 10-minute videos means you can advertise just about anything.
Plus, to make a video ad go viral, you don’t necessarily need a huge budget. This means that whether you’re already an established business or just getting started, TikTok may turn out to be very profitable for you.
