Leverage the most under-valued function in eCommerce today with Google Shopping.
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Find out if we’re the right Google Ad Agency for you.
66% of all paid clicks (AKA Google Search Ads) go to Google Shopping Ads – using intricate product information, we’ll help you stand up a complete Google Shopping experience that attracts customers with valuable product information.
Google Shopping is a highly-effective avenue for customers to find the exact product they want – we’ll help you leverage product information, not keywords, to divide when, where, and how to show Google Shopping ads.
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Find out if we’re the right Google Ad agency for you.
Now, that’s a great question! The best way to work with us is by contacting us here on our website. While you are here, you may also want to browse through our other services and see our track record by checking out our case studies.
Get in touch, and let’s discuss how we can set up your Shopping Ads for high ROAS from day one. Your business will be growing faster than you think!
Google Shopping Ads can be a powerful way to increase traffic to your store, but they can be hard to set up.
At Porter Media, we follow a proven process, which includes correctly setting up your Google Merchant Center and testing various elements in the feed, especially around pricing. We also assist with ongoing product errors and coordinating communication between you and Google to deal with issues as soon as they arise.
On the campaign side, we strategize to build the best setup we can so that you can get results from Google Shopping Ads within days, not weeks.
Having your initial account setup done well is essential to success with Shopping Ads, as that will determine whether Google’s algorithms will move in the right direction.
Once we have your Google Shopping Ads up and running profitably, we help you adapt to any changes that arise so that your campaigns continue to generate the best results.
Google Shopping Ads are based on a cost-per-click model (CPC), meaning that you only pay the “bid” if someone clicks on your ad.
Shopping ads use your existing Merchant Center product data (not keywords) to decide how and where to show your ads.
The product data you submit through Merchant Center contains details regarding the products you sell. Google uses these details to match a user's search to your ads, showing the most relevant products.
There are two types of Shopping ads you can use:
Shopping ads can appear on the Shopping Tab on Google Search; on Google Search, next to search results, and Google Images; or on Google Search Partner websites.
Google Shopping is a service that hosts online stores and allows users to search for, view, and compare products from various vendors.
These products are displayed when a customer uses Google to search for a product. They can appear on the main search engine results page or under the shopping tab.
Google Shopping aims to make it easier for consumers to find and purchase things, enabling them to compare sellers' prices on particular items.
It has become extremely popular and now accounts for about 75% of the total Search ad budget.
Google Shopping offers consumers features including: