Pintrest Ads

Pinterest can be a great addition to your ad strategy, but it requires a special approach to make the most out of it.

Our team can help you effectively leverage the platform to get your products pinned on thousands of Pinterest boards and bring your store a new wave of high-income ready-to-buy visitors.

Contact us here to find out if Pinterest is the right place for your brand. While you’re visiting, browse through our other services and check out the case studies to see our track record!

Porter Media is a digital marketing agency that delivers results by combining data with creativity.

Whether your goal is to raise awareness, drive traffic, or motivate an online or offline action, we can help navigate effective solutions on Pinterest that are right for your brand.

We've helped our clients increase revenue by as much as 514%, and grow from five to seven figures in a single year. Our portfolio of clients includes brands like V-Flat, Muslin Comfort, and Citizens Coffee.

When it comes to Pinterest ads, high-quality and eye-catching creatives are crucial. Our team follows a tried-and-true process that ensures the highest probability of success for your brand:

• Analysis: We start by becoming familiar with your brand identity, values, and current marketing efforts. Then we create content that aligns with what you’re already sharing with your audience, while at the same time making sure it’s unique.
• Creative Stage: We employ findings from the previous step to create content that helps your brand stand out on Pinterest and results in a surge of repins and site visits.
• Target: Pinterest is more homogenous than most social media platforms, but it’s still crucial to precisely pinpoint the appropriate people from its more than 400 million users. We'll test an assortment of targeting formulas until we're certain your ads are shown only to people most prone to convert.
• Optimize: When you have a winning ad, we’ll help you create and test variations that bring in even better results.
• Scale: Once they've proven successful, we'll help you scale Pinterest ads to maximize your ROI and continue enjoying exceptional results on the platform.

With the rising cost of Facebook and Instagram advertising, Pinterest may be a viable alternative for advertisers looking to expand their reach.

The average cost of Pinterest ads in 2021 was $1.50 per click.

That makes Pinterest ads, on average, much less expensive than Instagram and YouTube ads. They are also exceptionally effective.

IT Cosmetics brought in a 5x higher return on their ad spending when they used Pinterest shopping ads to capitalize on unbranded search terms. They found them 89% more cost effective than other platforms they had used.

To be successful on Pinterest it is important to first define your advertising goals. The platform’s ad manager has five ad objectives to choose from:

• Brand Awareness: This is a marketing strategy which can help you get your name out there, either for your company or a specific product launch.
• Video Views: Works to bring maximum attention to any type of video pin, including videos for specific product promotions or general videos about your brand story.
• Consideration: The main goal here is boosting your web traffic. This targets people who already know about your brand that you want to move deeper into your funnel.
• Conversions: These campaigns focus on getting a specific result – whether that means a sale, event sign-up, or other opt-in type activity.
• Catalog Sales: Here it’s all about getting a product sale. Both Shopping ads and collection ads can be used with this goal.

In short - Yes, very effective.

Pinterest drives 3.8x more sales than other social networks, and 87% of its users have purchased a product because of the platform.

The allure of Pinterest lies in its ability to inspire purchases; 93% of the site's users use it for this purpose, which is completely different from Facebook, where people want to socialize, share their own content and often see ads as just a nuisance.

To tap into the power of those numbers, you need to keep in mind Pinterest’s user base. Half of all U.S. millenials use Pinterest every month, so if you are selling products that appeal to young women, Pinterest might be the ideal choice for you.

Pinterest is a great place to advertise because you can count on people to be on the lookout for your products. It’s like advertising in a shopping mall, where nine in ten people came with clear intent to make a purchase.

Pinterest offers several formats and campaign types, so you can try out and test which ones work best for your product or service.

• Promoted Pins: Promoted pins are one of the simplest types of ads to run on Pinterest, because you are essentially “boosting” an existing pin. The only thing differentiating them from organic pins is a small “promoted by” label. They take users directly to the URL you specify.
• Idea Pins: Short, interactive videos that teach Pinterest users how to do something. They have many more options than regular videos and graphic Pins, such as: user tagging, optional voiceovers, interactive stickers and topic hashtags, text and graphic overlays. This new format is especially engaging and receives more than nine times the comments than regular Pins!
• Try on Product Pins: Combine augmented reality with Pinterest to create a virtual “fitting room” experience. It’s a powerful tool for beauty and accessories brands, as it allows users to see how a product will look on them by using their phone’s camera.
• Collection Ads: Shown only to mobile users who account for 82% of all users. They consist of one featured video or image with up to 24 supporting images. If a user taps your ad, you can then show up to 24 supporting images on the ad detail page.
• Shopping Ads: Shopping ads are similar to collection pins. Many platforms, like Shopify, offer a direct connection to Pinterest for this. They’re very effective, as proven by fashion brand Scotch & Soda's Shopping ads campaign which brought in more than 800,000 new users and a 7x higher return on ad spending than previous campaigns elsewhere.
• Carousel Ads: A series of images users can swipe through on desktop or mobile. They can be great at showing different angles of the same item, related accessories or items, or lifestyle shots of the product in use.

On Pinterest every idea is represented by a “pin,” which is an image that you can search and then save to your board. Pins can cover all kinds of areas, for example home decor, crafting, cooking recipes, jewelry, fashion, and more.

The platform allows you to collect likes and “repins,” which are the equivalent of shares or retweets.

You can easily post images from other websites to your Pinterest account using the “pin it” taskbar button, or you can just browse the Pinterest platform to discover, like, or “repin” content others have already posted.

Pinterest is a social network unlike any other. While Facebook, Twitter, and most other platforms focus on personal updates, Pinterest is all about finding inspiration and ideas for your interest and hobbies.

While it ranks 14th in popularity among social media, it still boasts over 430 million monthly active users.

In 2022, 76% of Pinterest's audience was female, and 40% of its users have a household income of $100k+, which makes it a great platform to advertise luxury brands and for those who sell products to women.