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Find out if we’re the right Google Ad Agency for you.
Snapchat is the most popular app for 12-17 year olds, yet nearly 51% of U.S. Snapchat users are over the age of 25 – given the short videos and even shorter ad spots, we’ll help you create a robust ad creative and data-driven marketing strategy that appeals to the Gen Z and Millennial audience in 5 seconds or less.
After a tumultuous start, Snapchat has finally found a solid approach to marketing and advertising. Allowing users to subscribe to feeds and publications, Snapchat gives advertisers valuable insight into who is watching their content, and in what context – like a modern cable package where viewers pick all the channels. We’ll work with you to find the most effective channels and broadcast concise messages that spark intrigue and entice cross-platform action.
Your audience continually expects to consume media in new and interesting ways, but if your company doesn’t meet expectations, then you won’t convert customers – We’ll help you deliver high-quality creative content that genuinely resonates with your customers and boosts your marketing ROI.
Find out if we’re the right Google Ad agency for you.
The best way to work with us is by contacting us here on our website. While you’re here, you may also want to browse through our other services and see our track record by checking out our case studies.
So, snap or don’t snap, but let’s see how you can profit from this app so loved by Gen Z and Millennials. Your brand may be the new cool kid on the block sooner than you think!
Snapchat has exploded in popularity, and whether you’re on board with the app or not, there are ways to profit from it.
At Porter Media, we can help you navigate the crazy waters of the app – from its 10-second self-destructible videos to its cartoon face filters.
Here’s our process:
Snapchat keeps users highly engaged with its creative content formats. Here are all of the formats you can use to get the highest ROI from your ads:
By now you can probably tell that Snapchat is quite different from other social media, and you may wonder if it’s right for your brand. Here’s an overview of its benefits:
If you’re over 25, trying to figure out how Snapchat works can be a bit of a struggle. But whether you find the app appealing or not, it’s good to know why over 150 million young people do – and how your business can profit from this trend!
First, unlike with most social media apps, to really use Snapchat you can’t shy away from putting your smartphone camera to work. Once you create an account you’ll need to give the app access to your camera to capture images or videos.
You press the button at the bottom of your screen to take a photo or hold it down to take a video.
When you’re ready to share your just-snapped photo or video, you can set a time limit or let it loop continuously. Once the recipient sees your Snap and navigates away from it, it disappears.
Snapchat also offers three features: “Chat”, “Story”, and “Discover”.
“Chat” is similar to instant messaging services like WhatsApp, with the key difference that messages vanish once they’ve been viewed.
“Story” allows for sharing photos and videos with your friends to see for 24 hours. It’s a way to share a glimpse of each day.
Finally, the “Discover” feature allows users to browse through content posted by publishers and brands rather than their personal friends. That's where you come in!
Snapchat is a mobile messaging app that allows users to send photos, videos, and text messages called “Snaps” to friends.
The app is free and has gained extreme popularity among young people. Over 60% of Snapchat users are aged 24 years old or younger!
In the first quarter of 2022, Snapchat had 332 million daily active users worldwide, which was nearly 10% more than the previous quarter. The app is especially popular in the U.S., where it is used by 78% of all 18- to 24-year-olds.
Gen Z and Millennials fell in love with Snapchat’s unique feature that makes messages automatically disappear from the recipient's phone after a few seconds.
This feature gave Snapchat’s users more of a spontaneous, authentic experience and helped the app stand out among other social media sites, where most photos are usually posed and look more curated.