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LinkedIn Ads

Drive growth with prospective customers on the world’s largest professional networking platform.


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Reach a Giant Professional Network

With more than 750 million professionals on the worldwide platform, LinkedIn is a crucial tool for attracting potential customers and building brand awareness – we’ll help you craft a LinkedIn advertising strategy that appeals to the right customers and optimizes for clicks.

Era of the White Paper

Today’s LinkedIn users value learning and self-growth, and companies that can deliver cross-industry thought leadership are reaping the rewards of brand affinity – we’ll help you identify core competencies and areas of expertise that lend to a thought-provoking LinkedIn advertising campaign. 

Creative Content that Converts

Your audience continually expects to consume media in new and interesting ways, but if your company doesn’t meet expectations, then you won’t convert customers – We’ll help you deliver high-quality creative content that genuinely resonates with your customers and boosts your marketing ROI.

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LinkedIn Ads


How Do I Get Started Working with Porter Media and LinkedIn?

The best way to work with us is by contacting us here on our website. While you’re here, you may also want to browse through our other services and see our track record by checking out our case studies.

We can’t wait to hear from you and help your brand win the love and trust of millions of professionals on LinkedIn!

How Can Porter Media Help Me Market with LinkedIn?

To effectively advertise on LinkedIn, you’ll need to follow a few steps (and not skip any of them!).

Here’s how we do it at Porter Media:

  • Strategy: We begin by evaluating the challenges and strengths of your brand, defining what kind of clients or leads you need, and working out how to target them.
  • Creative Stage: We leverage the insights gained from our research to create LinkedIn ads that resonate with your audience and clearly convey the problem your business solves.
  • Optimize: We optimize your campaigns to get the highest ROI as soon as possible.
  • Report: Using LinkedIn data points, we develop insights that help us understand what works and what doesn’t.
  • Scale: Once we see what’s most effective for a given audience, we can start to reach even more people at a lower cost.

Benefits of LinkedIn Ads

  • Specific Reach: You can use LinkedIn Ads to reach professionals and entrepreneurs on a global scale.
  • Higher Conversion Rates: A study conducted by HubSpot found that, on average, LinkedIn Ads led to 6.1% conversions. That is more than double the 2.58% average conversion rate for B2B advertisers on Google.
  • Direct Connection: LinkedIn’s Sponsored Messages allow you to directly reach your customers and engage them when they’re most receptive, which is not possible with other social media platforms.
  • Measurable Performance: LinkedIn provides you with Ad Analytics to help improve the effectiveness of your advertising campaigns.
  • Industry-Specific Targeting Variables: To help you find success when advertising on the platform, LinkedIn allows you to target audiences based on industry-specific variables like job title, seniority, skills, and more.

Types of LinkedIn Ads

There are three main types of LinkedIn ads and they can be tailored to virtually any objective or goal:

  • Text Ads: These ads appear just about anywhere: on the side and at the foot of the LinkedIn homepage and in the inboxes of targeted users. The only place they don't appear is in newsfeeds.
  • Dynamic Ads: These ads speak directly to people through personalization. Dynamic Ads can include a member’s own photo, employer name, and job title in their personal feed.
  • Sponsored Content: This type of ad is shown in LinkedIn’s news feeds, and it is very similar to a boosted or sponsored post on Facebook.
  • Sponsored Messaging: You can use these ads to email any of LinkedIn's 750 million users directly, which helps you better personalize your message to your target audience.

Who Should Advertise on LinkedIn?

The platform is most popular among B2B marketers, but leading B2C brands like Blinkist, Fitbit, and Spotify have been extremely successful with LinkedIn ads.

So, if you sell a product or service that appeals to working professionals and business owners like those brands do, you may find running ads on LinkedIn highly effective.

How to Use LinkedIn?

With its high number of highly ranked professionals, LinkedIn is very effective for lead generation and customer acquisition. In fact, it’s 277% more effective at lead generation than Facebook.

The site offers features that don't exist anywhere else, like a career board where jobseekers can search and apply for positions.

Most people use LinkedIn to make a strong first impression, to find jobs, and to boost their professional reputation.

What Is LinkedIn?

LinkedIn is the social network designed for professionals to establish or expand their networks, share information, and develop their careers.

The platform has over 750 million registered users – 90 million senior-level influencers and 63 million in decision-making positions.

Globally, 13.2% more men than women used LinkedIn in 2022, and according to 22’ LinkedIn demographics, nearly 60% of users are aged 25-34 years.

LinkedIn functions much like Facebook and other social networking sites, but with a more professional focus. This specificity allows members to build a network of connections for job searching and professional networking.

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