Bag Secured: $1 Million In Crowdfunding With a 12X ROAS

$1.07M

Raised within 3 months

12X

Increase in ROAS

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"When it comes to Facebook Ads, Porter Media delivers! Porter Media has generated very high ROAS for us and has truly gone above and beyond to make it happen with beautiful creative, on-target copy and smart A/B testing."

Author Name
Citizens Coffee

The Brand

Citizens Coffee is an Australian cafe group with multiple locations around New York City. Established in 2016, their mission is to offer healthy food and drink and to create a social environment that welcomes everyone. Citizens Coffee partnered with Porter Media to leverage our paid acquisition strategies  in raising additional capital to further scale the brand.

Objective

The objective of our partnership was to help Citizens Coffee raise $1.07M on a crowdfunding site, Republic.co. The client tasked us with delivering and executing a strategy to get attention from the right audience on a limited ad budget.

Challanges

Lack of concrete strategy to promote fundraising

Limited marketing budget

Our Approach

Develop lean, mean marketing strategy to maximize ROAS

Conduct research on best fundraising practices

Use Republic.co’s audiences and LinkedIn outreach to target individuals most likely to be interested in the fundraising

Partner with conglomerates with past history of investing in similar fundraising

Use paid social to generate demand and boost investment hype

Result

$1.07M Raised Within 3 Months, 12X Increase in ROAS

@citizenscoffee ☕️

37k+ Followers

The Difference Is Clear

Before Working With Porter Media 📉

Struggled to raise significant funding with a clear roadmap or idea of how to proceed

Didn't know if the budget would be enough to secure the funding 

Low return on ad spend (ROAS) that didn't meet expectations

After Working With Porter Media 📈

Raised $1.07M within just 3 months

Stayed within the client’s tight marketing budget

Stayed within the client’s tight marketing budget

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Want Same Results?👇

Get in Touch

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Get Started Today

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Get Started Today

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Our Partners in Growth

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