Here’s How We Helped Deco TV Frames Scale From $0 To 8 Figures In 2 Years

$10M+

Generated within 2 years

5X

Increase in ROAS

80K+

IG followers generated

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"When it comes to Facebook Ads, Porter Media delivers! Porter Media has generated very high ROAS for us and has truly gone above and beyond to make it happen with beautiful creative, on-target copy and smart A/B testing."

Author Name
Citizens Coffee

The Brand

Deco TV Frames offers premium frames for the Samsung “The Frame” Tv. Since its inception, the company has provided custom TV frames to discerning clients in the United States and around the world. Deco partnered with Porter Media when their product was making its first appearance. They knew they needed to power up their digital presence and establish their brand as a leader in this new niche category.

Objective

The objective of our partnership was to familiarize customers with the product benefits and transform Deco into a household name in their category. The client tasked us with helping them identify a strategy to connect with their highly specific customer type. We relied on narrow targeting and newly created content to amplify appeal and intensify demand.

Challanges

Low customer awareness of product

Relatively New Category

Our Approach

Develop a better understanding of customer profile to enable effective narrow targeting

Identify key value propositions, target audience, and digital marketing methodology

Craft a clear messaging strategy

Differentiate brand from competition using unique selling propositions (client was authorized Samsung reseller)

Leverage previous Frame My TV business to position client as niche expert

Produce ad creatives effectively highlighting key product features, benefits, transformative results delivered to customer

Geo-target TV & audio-visual conferences to boost awareness of delineated group

Engage influencers to boost awareness

Revamp sales funnel to lower CPA (cost per acquisition)

Create retargeting campaign

Result

$10M+ Generated Within 2 Years, 5x Increase in ROAS, 80K+ IG Followers Generated

@citizenscoffee ☕️

37k+ Followers

The Difference Is Clear

Before Working With Porter Media 📉

Was starting from scratch - no previous history

Minimal results with small tests previously run on Meta

No retention strategy to capture and convert traffic from sample to core offer

Minimal repeat purchases from existing customers

After Working With Porter Media 📈

Scaled from $0 to 8 figures in 2 years

Scaled and maintain a 5x ROAS

Created funnel from sample to whole frame purchase to lower CPA

Client’s 60-day LTV lift improved to 20%

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Get in Touch

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Get Started Today

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Get Started Today

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Our Partners in Growth

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