From 5 to 7 Figures Within A Year, Profitably for Muslin Comfort

3.46X

Facebook ROAS

+514%

YoY Revenue Growth

+25.87%

Email Revenue

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"When it comes to Facebook Ads, Porter Media delivers! Porter Media has generated very high ROAS for us and has truly gone above and beyond to make it happen with beautiful creative, on-target copy and smart A/B testing."

Author Name

Citizens Coffee

The Brand

Muslin Comfort is a home goods brand that offers luxurious muslin cotton products for adults. They design, process, and ship their merchandise from California, USA. The brand began as a small, personal project when the founder, Shyla, noticed a lack of breathable muslin blankets designed for adults that were capable of addressing issues like night sweats. She began to source materials and soon prototyped the first version of 365 Blanket, which swiftly started winning the hearts of US customers. Muslin Comfort partnered with Porter Media in Q4 2020 for help to scale profitably and also to successfully execute the technical aspects of multi-channel digital marketing.

Objective

The objective of our partnership was to identify and fill in the missing pieces in Muslin Comfort’s digital marketing. While the business was growing quickly, its retention marketing was nearly non-existent, which seriously limited their bottom line. The client tasked us with helping them to increase their top-line growth of revenue (revenue) while maximizing their bottom line (net profit).

Challanges

Struggle to profitably scale past $30,000 per month in ad spend

Lack of meaningful email marketing

Lack of meaningful SMS marketing

Email & SMS revenue accounted for only 0.82% of total revenue

Our Approach

Develop better understanding of customer profiles to boost user engagement

Implement email & SMS marketing to improve customer journey, build brand recognition, and increase customer LTV (lifetime value)

Increase revenue from Paid Social by developing new creatives, UGC, testing different angles and offers

Introduce up-sells and cross-sells to increase AOV (average order value)

Utilize multi-channel approach to target users at key points throughout the customer journey

Result

3.46x Facebook ROAS, +514% YoY Revenue Growth, +25.87% Email Revenue

The Difference Is Clear

Before Working With Porter Media 📉

Low customer retention rate of less than 1% due to ineffective retention marketing

A low bottom line (net profit) due to ineffective Retention Marketing

Stagnant revenue growth with no significant year-on-year increase

Average ROAS (Return On Ad Spend) due to poor Facebook advertising efforts

After Working With Porter Media 📈

Increased revenue from retention marketing by 3,000% – from 0.86% to 20-30% on average.

Increased revenue from Email by 25.87% thus increasing the bottom line (net profit)

Increased total revenue by 514% (year-on-year)

Increased Facebook return on ad spend (ROAS) to 3.46 (average)

Our Partners in Growth

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