From $30k/yr to $1M/year in under 6 months

2X

Increase in ROAS

$1M+

Generated within 1 year

+20%

Increase in 60-day LTV

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"When it comes to Facebook Ads, Porter Media delivers! Porter Media has generated very high ROAS for us and has truly gone above and beyond to make it happen with beautiful creative, on-target copy and smart A/B testing."

Author Name

Project War Path

The Brand

Project War Path is an online veteran-owned apparel company. After building a significant following on social media, this online retailer was faced with the challenge of how to turn their following into a business. Project War Path partnered with Porter Media to better convert its enthusiastic fan base and scale their online store, without overspending on advertising.

Objective

The objective of our partnership was to help the brand scale from 5 to 7 figures, profitably.

Challanges

Struggle to profitably scale past $100 per day in ad spending

Low average order value (AOV)

Decreasing paid social results

Low repeat purchase rate

Low 60-day lifetime value (LTV)

Our Approach

Analyze messaging, sales funnel, and business model

Identify flagship product and messaging (using dynamic product ads and carousels)

Build out and automate core email flows

Create opportunities to upsell with complementary products

Encourage higher AOV with tiered offers and discounts

Expand flagship message to other products

Implement email and SMS marketing to increase customer LTV (lifetime value)

Create control campaigns (i.e., cost cap and bid caps) and lowest cost campaigns to inspire higher AOV (average order value)

Result

2x Increase in ROAS, $1M+ Generated Within 1 Year, +20% Increase in 60-Day LTV

The Difference Is Clear

Before Working With Porter Media 📉

Struggling to make sales and profitable ad spend

Negative and low Return On Ad Spend (ROAS) due to poor advertising efforts

Low sales and revenue from the flagship product

With no similar products to the flagship product, revenue potential was limited

Improper flows and email campaigns meant Ineffective and unoptimized retention marketing efforts

Low repeat purchases from existing customers

After Working With Porter Media 📈

Helped the client generate over $1m in revenue

Doubled ROAS (return on ad spend)

Grew the client’s flagship product to generate over 80% of sales

Inspired expansion of client’s product portfolio to offer similar to flagship products and further boost revenue

Increased revenue from retention marketing to 30% of total revenue

Client’s 60-day LTV lift improved to 20%

Our Partners in Growth

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