+142%
Increase in sales
+400%
Increase in repeat customers
3.2X
New customer ROAS
We will contact you with 24 hours with more details. Stay tuned :)
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We will contact you with 24 hours with more details. Stay tuned :)
We will contact you with 24 hours with more details. Stay tuned :)
"When it comes to Facebook Ads, Porter Media delivers! Porter Media has generated very high ROAS for us and has truly gone above and beyond to make it happen with beautiful creative, on-target copy and smart A/B testing."
V-Flat World focuses on photography and studio accessories. Their mission – providing top tools for content creators. In 2018, the company introduced the first foldable backdrop to the US market, ensuring more professional photo shoot results for thousands of customers. V-Flat partnered with Porter Media to develop an effective retention and acquisition strategy which would increase customer loyalty and boost new customer revenue.
The objective of our partnership was to identify segments of V-Flat’s audience and build out targeted funnels using creative content on multiple channels. The client also tasked us with enhancing their email marketing setup and establishing a more effective creative testing strategy. We had our work cut out for us…
Too few repeat customers
Low customer loyalty
Decreasing paid social results
Lack of effective creative testing
Lack of effective retention (email/sms) marketing
Develop a more accurate customer profile to boost user engagement
Identify their target customers using the 80/20 rule - which resulted in two target customers – product photographers and human/model photographers
Create a loyalty program boost repeat customer revenue and reinforce brand loyalty
Implement email & SMS marketing to improve customer journey, build brand recognition, and increase customer LTV (lifetime value)
Migrate email marketing to Klaviyo from Mailchimp for better analytics and functionality.
Restructure paid social accounts to empower ad performance
Use UGC to boost brand loyalty and enhance engagement
+142% Increase in Sales, +400% Increase in Repeat Customers, 3.2x New Customer ROAS
Before Working With Porter Media 📉
Low sales and profits due to high customer acquisition costs
Sales growth was stagnant, with no significant increase year-over-year
A low LTV/CPA ratio meant that the business was not generating enough revenue from each new customer acquisition
Minimal revenue from Email and SMS channels
Low ROAS (Return On Ad Spend) on their core acquisition channel _ Meta
After Working With Porter Media 📈
Increased revenue generated through repeat customers by 400%
Increased sales by 142% YoY
Increased LTV/CPA to 4.03 – for every $1 spent acquiring a new customer through paid advertising, the business made $4.03 back in revenue
Increased revenue from emails/SMS to 23%
Increased new customer ROAS to 3.2x (average)
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We will contact you with 24 hours with more details. Stay tuned :)
We will contact you with 24 hours with more details. Stay tuned :)
Our Partners in Growth
(Click to learn more)
How we helped Citizens Coffee secure over $1 million in crowdfunding and 12X their ROAS
How we helped V-Flat achieve a 142% increase in sales and a 400% increase in returning customers
How we helped Deco scale from $0 to $10 million within 2 years
