Deco TV Frames offers premium frame and digital art options for Samsung Frame TVs. Since its founding, the company has provided custom TV frames to discerning clients in the United States and around the world. Deco partnered with Porter Media when their product was making its first appearance. They knew they needed to power-up their digital presence and establish their brand as a leader in this new niche category.
The objective of our partnership was to familiarize customers with the product benefits and transform Deco into a household name in their niche. The client tasked us with helping them identify a strategy to connect with their highly specific customer type. We relied on narrow targeting and newly created content to amplify appeal and intensify demand.
Low customer awareness of product
Extremely specific niche
Develop better understanding of customer profile to enable effective narrow targeting
Identify key value propositions, target audience, digital marketing methodology
Craft clear messaging strategy
Differentiate brand from competition using unique selling propositions (client was authorized Samsung reseller)
Leverage previous Frame My TV business to position client as niche expert
Produce ad creatives effectively highlighting key product features, benefits, transformative results delivered to customer
Geo-target TV & audio-visual conferences to boost awareness of delineated group
Engage influencers to boost awareness
Revamp sales funnel to lower CPA (cost per acquisition)
Create remarketing campaign
Scaled from $0 to $10 million in 2 years
Boosted ROAS (return on ad spend) by 5x
Made business-specific flows the best-performing email flow, further increasing sales
Client’s 60-day LTV lift improved to 20%
Free up your time and let us scale your business for you. Partner with the team that will leverage your brand’s full potential. From day one, we go above and beyond to deliver the results you deserve.
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