Muslin Comfort is an ecommerce bedding brand that offers luxurious muslin cotton products for adults. They design, process, and ship their merchandise from California, USA. The brand began as a small, personal project when the founder, Shyla, noticed a lack of breathable muslin blankets designed for adults that were capable of addressing issues like night sweats. She began to source materials and soon prototyped the first version of 365 Blanket, which swiftly started winning the hearts of US customers. Muslin Comfort partnered with Porter Media in Q4 2020 for help to scale profitably and also to successfully execute the technical aspects of multi-channel digital marketing.
The objective of our partnership was to identify and fill in the missing pieces in Muslin Comfort’s digital marketing. While the business was growing quickly, its retention marketing was nearly non-existent, which seriously limited their bottom line. The client tasked us with helping them to increase their top-line growth of revenue (revenue) while maximizing their bottom line (net profit).
Struggle to profitably scale past $30,000 per month in ad spending
Lack of sufficient email marketing
Lack of sufficient SMS marketing
Retention marketing revenue accounts for only 0.82% of total revenue
Develop better understanding of customer profile to boost user engagement
Implement email & SMS marketing to improve customer journey, build brand recognition, and increase customer LTV (lifetime value)
Increase revenue from Paid Social by developing new creatives, UGC, testing different angles
Create stronger brand assets with photoshoots, video production
Introduce up-sells and cross-sells to increase AOV (average order value)
Utilize multi-channel approach to target users at key points throughout customer journey
Increased revenue from retention marketing by 3,000% – from 0.86% to 20-30% on average.
Increased revenue from Email by 25.87% thus increasing the bottom line (net profit)
Increased total revenue by 514% (year-on-year)
Increased Facebook return on ad spend (ROAS) to 3.46 (average)
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