Case Study

How we helped Project War Path double their ROAS, and scale from 5 to 7 figures within a year


Increase in ROAS


Generated within 1 year


Increase in 60-day LTV

The Brand

Project War Path is an online veteran-owned apparel company. After building a significant following on social media, this online retailer was faced with the challenge of how to turn their following into a business. Project War Path partnered with Porter Media to better convert its enthusiastic fan base and scale their online store, without overspending on advertising.


The objective of our partnership was to help the brand scale from 5 to 7 figures, profitably.


Struggle to profitably scale past $100 per day in ad spending

Low average order value (AOV)

Low repeat purchase rate

Low 60-day lifetime value (LTV)

Our Approach

Analyze messaging, sales funnel, and business model

Identify flagship product and messaging (using dynamic product ads and carousels)

Build out and automate core email flows

Create opportunities to upsell with complementary products

Encourage higher AOV with tiered offers and discounts

Expand flagship message to other products

Implement email and SMS marketing to increase customer LTV (lifetime value)

Create control campaigns (i.e., cost cap and bid caps) and lowest cost campaigns to inspire higher AOV (average order value).

the result

2x Increase in ROAS, $1M+ Generated Within 1 Year, +20% Increase in 60-Day LTV

Helped the client generate over $1m in revenue

Doubled ROAS (return on ad spend)

Grew the client’s flagship product to generate over 80% of sales

Inspired expansion of client’s product portfolio to offer similar to flagship products and further boost revenue

Increased revenue from retention marketing to 30% of total revenue

Client’s 60-day LTV lift improved to 20%

Email Marketing
SMS Marketing
Social Media Advertising

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