Project War Path is an online veteran-owned apparel company. After building a significant following on social media, this online retailer was faced with the challenge of how to turn their following into a business. Project War Path partnered with Porter Media to better convert its enthusiastic fan base and scale their online store, without overspending on advertising.
The objective of our partnership was to help the brand scale from 5 to 7 figures, profitably.
Struggle to profitably scale past $100 per day in ad spending
Low average order value (AOV)
Low repeat purchase rate
Low 60-day lifetime value (LTV)
Analyze messaging, sales funnel, and business model
Identify flagship product and messaging (using dynamic product ads and carousels)
Build out and automate core email flows
Create opportunities to upsell with complementary products
Encourage higher AOV with tiered offers and discounts
Expand flagship message to other products
Implement email and SMS marketing to increase customer LTV (lifetime value)
Create control campaigns (i.e., cost cap and bid caps) and lowest cost campaigns to inspire higher AOV (average order value).
Helped the client generate over $1m in revenue
Doubled ROAS (return on ad spend)
Grew the client’s flagship product to generate over 80% of sales
Inspired expansion of client’s product portfolio to offer similar to flagship products and further boost revenue
Increased revenue from retention marketing to 30% of total revenue
Client’s 60-day LTV lift improved to 20%
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