The meca of all social media platforms, let alone the behemoth of social media advertising platforms.
Utilizing Facebook (Meta) has a history of taking brands from $0 - $10M+, that is if you partner with the right agency. 😉
With over a billion users and the amount of data Facebook has collected on its users (for better or for worse), there's one thing for certain -Facebook ads work, and they work well.
Regardless of all the new social platforms that pop-up (Tiktok we're looking at you), Facebook advertising is still the most cost effective way to target and acquire new customers.
But while it offers incredible advertising opportunities, not all businesses are finding success on the massive platform.
Keep reading to see why we're different...
Simply put, there is no better way to determine product market fit and grow your brand efficiently than with Facebook ads.
With other social media platforms becoming increasingly popular, some may wonder if it's even worth advertising on Facebook.
However, no matter how rapidly these other apps have grown, Facebook still has the highest revenue per user so it's worth putting in the effort to create an effective Facebook advertising strategy.
Acquire New Customers
Leverage Facebooks AI To Your Advantage
You Can (and should) Want To Retarget Your Audience
Working with a Facebook advertising agency eases the stress and frustration of developing the best marketing strategy for your business.
Every business, account structure and tactics are are unique. There is no one size fits all scenario.
You need a partner who understands your business goals, your acquisition goals, and knows when and how to scale/cut in an efficient manner.
We're here to help you step-by-step in both the service process and education as to how we can grow your eCommerce brand through effective Facebook advertising.
Our boutique team can:
Utilize Our Creative Stategists
Work With Expert Media Buyers
Forecast and Strategize For Big Moments (BFCM)
Track Ad Analytics to Determine Your Best ROAS
We'll be honest, building a Facebook Brand isn't what it used to be. Organic reach isn't nearly as effective as it once was.
Nonetheless, if you want to build a brand and get customers on Facebook, take a few simple steps that are bound to help you on this journey.
Give Your Business Account a Professional Touch
Create A Facebook Shop
Engage In The Comments
It's everywhere! From Facebook (Meta) to Instagram to Whatsapp. Facebook is integrated with our lives at this point and it's hard to get away from.
The benefit of Facebook (and arguably Instagram) is that the demographic on these platforms are starting to get older, and older demographics tend to have more purchasing power.
While you can advertise on various social media platforms to reach your audience, there is still no better social media platform with the consistent ROAS as you will find on Facebook.
Facebooks AI is Powerful
Routine Upgrades to the Platform Keep It Modern and Fresh
Facebook Offers Multiple Ways to Stay Connected
Go Live and Thrive On Facebook
The average revenue per user on Facebook is higher than any other platform. Roughly $50 in Canada and US in 2022 according to Statista.
In order to give your brand the highest probability of success, this is the place to be.
The benefits are quite endless, but for better or for worse, the data Facebook has collected on each of its users allows us to target people effectively which gives us the leverage we need in order to provide our clients with an appropriate return on ad spend (ROAS).
The main benefits of Facebook Ads are:
Working with an eCommerce agency who specializes in Facebook Ads can help you avoid costly mistakes when running Facebook advertisements.
Before you start advertising on Facebook, these best practices can help you increase your chances of success on the platform:
Following the best advertising practices on Facebook will help you adjust to using the platform and achieve your business objectives.
There are more ways than one to advertise on Facebook.
What do we mean by that?
It's not just about video or image ads, there's a lot more!
By tailoring and testing each type of ad creative, you'll understand which best reasonates with your audience.
Example: For watch and apparel, you'll typicall want to run a lot of carousel and collectoin ads as these types who more products to the user.
Customers like choice! And this is one of the most effective ways to showcase your options.
Here are some more examples of ad types that you can advertise:
At the end of the day, this is only scratching the surface to what is possible when advertising on Facebook.
Working with an expert Facebook ad agency like Porter Media will make marketing your business on Facebook a stress-free experience that gets you the new customers you need and an efficient cost per acquisition, even in a post-iOS14 world.