Learn more about how Porter Media can grow your brand.

Top 5 Questions

How long will it take to see results?

No two businesses are the same. With that said, paid social is the fastest way to generate results (outside of running a campaign to your owned media, ie, Email list). Results will vary from business to business, but in general, more seasoned businesses will yield quicker results. 

 For newer businesses, specifically those in competitive markets, it may take up to 3 months before we start to see consistency within the ad account. This is due to many factors, one of which is the pixel may not have enough data to properly optimize.

What metrics will you report on and how?

Let’s be honest, digital marketing can be complex. Sending a report with our external KPI’s but no context doesn’t sit right with us. At the end of the day, Porter Media is a boutique shop who pride ourselves on transparency and ensuring our clients understand what is going on just as much as us.

How do you measure success? What are your core KPIs (Key Performance Indicators)?

This is a loaded question as it depends on the business, but our ultimate goal is to ensure profitability.

With eCommerce, our goal is to ensure we calculate your average break even point + profit margin first before we run any paid traffic (break even ROAS). This ensures we know our goals form our outset with no surprises. 

With Lead Generation, our KPI’s run a little deeper. Yes, it’s important to ensure our cost per lead is within range where we can have success, but due to many variables, we need to have a good idea of how long the sales cycle is, as well as how often a lead converts to a paying customer.

 We work with you on forming these KPI’s with you and reverse engineer our marketing funnel to give ourselves the highest probability of success.

What types of companies do you serve, what industries and markets?

We offer both Lead Generation and eCommerce paid media services. Some industries we service are Real Estate, Mortgages, Beauty, Skin Care, Home Decor, Apparel, Toys, and more. Each business is unique, however, the marketing funnel fundamentals still remain the same. Our end goal is to ensure we acquire customers at an affordable rate, and retain them for many years to come.

About Us

How closely will you work with my internal team?

We work very closely with your internal team and communicate on a daily basis. 

How do your different departments collaborate? Do you have specialists in each area?

We are a small team, and as a small team we all wear many hats. 

 Whether it be in house or through a partner team, you will only work with specialists within that respective field. We do not work with generalists. 

 Quite literally, we will have spent our own money on their services before. You will be working with teams who we like and trust.

How often will we communicate and how?

We pride ourselves on transparency and over communication. We are a small team who all have a role in the success of your campaign and business. 

 You will be provided a dedicated Slack channel where you can communicate with us 24/7.

 Alternatively, you can reach us by e-mail as well where we are available 24/7. 

 In addition to this, we will have either weekly, bi-weekly, or monthly calls depending on the resources required. 

 It’s important we are all on the same page and are making our best efforts to ensure we are setting ourselves up for the highest probability of success.

Do you take the product shots/video for us or do we provide the content?

Yes. We offer content creation, direct response video editing and graphic creation.

Do you provide content creation services?

Yes, through our partner team. 

What do you do?

We provide paid advertising and retention marketing such as advertising on Facebook, Instagram, Snapchat, Tiktok, Pinterest, Google, as well as offering retention marketing services such as Email and SMS marketing. services on social media platforms such as Facebook, Instagram, Snapchat, Pinterest, Snapchat and Google.

Who is Porter Media?

Porter Media is a growth marketing team which helps clients scale their business through Facebook, Instagram, Snapchat, Pinterest, TikTok and Google.

More FAQs

Do you work on performance compensation?

This varies from client to client. It is dependent on the monthly advertising budget, and the accuracy of data being collected. Most often, it is a percentage of ad spend with target ROAS goals to scale. Ex: If ROAS is > 2.5x, scale. If not, hold or reduce spend. This protects the client and the business from irresponsible spending.

Does your team use an attribution model that's customized to meet my needs?

Yes. Based on an account and business audit, as well as the resources available to us, we will provide transparency to the attribution model we see as best fit for your business.

How often will you be working on my account?

Every day, Monday – Sunday, 365 days a year.

How frequently will we meet and where?

This varies from client to client as each situation is unique, however, our standard call frequency is weekly, bi-weekly and monthly.

This call will take place via Zoom unless otherwise instructed.

Who are some of your previous clients?

Although we don’t provide a list of all of our current or past clients (mainly due to confidentiality reasons), you can find their logos in sections throughout the website. 

Do you guarantee results?

While we do our best to ensure the success of your campaign, there are no guarantees that we can provide the results you desire.

 With that said, our approach is pragmatic. We measure our success by the amount of failures we’ve had – not many.