Are you tired of the same old Facebook and Instagram ads clogging up your feeds?
It's time to spice things up with Snapchat ads!
For e-commerce brands, Snapchat offers a unique and youthful audience that is highly engaged with the platform. And with features like Snap Ads and Sponsored Lenses, you can get creative with your marketing efforts and really stand out from the competition.
But don't just take our word for it - the numbers speak for themselves. Snapchat ads have an average swipe-up rate of 20%, meaning that a significant portion of users are actually interacting with your ad.
And with the ability to track conversions and both click & ciew-through rates, you can see just how well your ads are performing.
So why not give Snapchat a try and see how it can boost your e-commerce brand?
Trust us, your followers (and your bottom line) will thank you.
When it comes to Snapchat advertising, you have two options: work with an agency or do it yourself (DIY).
Both have their pros and cons, but let's be real here - working with an agency like Porter Media is like having a personal assistant for your Snapchat marketing campaigns.
First of all, agencies have the expertise and experience to know what works and what doesn't on Snapchat.
We know how to target the right audience and create compelling ad copy and creative.
We also have access to large data sets where we can leverage past learnings to ensure your profitability from the outset.
On the other hand, if you choose to DIY your Snapchat advertising, you're basically on your own. You'll have to figure out how to use the platform, create the ads, and track your results. And let's be honest, who has the time for that?
If you're not familiar with Snapchat's features and best practices, you could end up wasting money on ineffective ads.
But the real kicker is that Porter Media can save you time and stress. When you work with an us, you can focus on running your business while they handle the nitty-gritty of your Snapchat advertising campaigns
Book a free audit today to see how we can help👇
Oh snap! You're looking at SnapChat as a potential growth channel for your eCommerce business, and want to know if it's a good fit for you?
Here are some statistics to make you snap to attention:
- SnapChat has over 238 million daily active users. That's a lot of potential customers for your business to reach!
- The average SnapChat user opens the app 18 times a day. That's a lot of opportunity for your ad to be seen.
- SnapChat ads have a 10% higher click-through rate than other social media platforms. This means that users are more likely to click on your ad and visit your website.
- SnapChat has a high level of engagement, with users spending an average of 30 minutes on the app each day. This gives your ad plenty of time to make an impact.
So if you're looking to support your brands growth, don't be afraid to snap up the opportunity to advertise on SnapChat.
Just make sure to have a snappy ad that will catch the attention of users and drive them to your website.
Get a free audit to see if SnapChat is right for you.
Carefully consider whether your target demographic lines up with Snapchat’s user profile.
If your brand appeals to Millennials and Gen Z, the platform is certainly worthy of your marketing attention.
The ease of use purchasing on mobile devices directly from Snapchat means you can reduce your sales funnels to convert your target audience from brand awareness to sales faster.
As with other social media platforms, Snapchat, with its Ads Manager, offers custom audience targeting by location, demographics, and interest, as well as custom audiences using your own lists and lookalike audiences to expand your reach.
Snapchat Ads work particularly well as a discovery platform.
You'll want to monitor your view-through conversions, but overall, SnapChat can be a huge value-add for brands looking to target different segments of their audience.
Snapchat Ads Manager offers many advertising campaign options to suit your goals and desired ROI.
The instantaneous and temporary nature of the content on Snapchat encourages users to share more. User-generated content is a large opportunity on Snapchat as there is less emphasis on generating Instagram aesthetic feeds and more on sharing authentic content that resonates with your target audience.
According to Snapchat, 64% of users watch the videos with sound, much higher compared to any other social media platform. This lends itself to encouraging more brands to have their team as the face of their Snapchats rather than highly organized photoshoot content.
Sharing more behind-the-scenes footage and interviews with founders, technicians and members of the team helps to develop the personal connections that allow a brand’s Snapchat audience to flourish. The goal here is to ensure your content natively fits the vibe of the average user’s feed without standing out as promoted content.
For example, beauty brands can share quick tutorials with their products, fashion brands can share styling videos and up-close shots of their products, and real estate agents can provide short virtual tours of their new homes for sale. The benefit is added authenticity and developing a friendship-like connection with your followers, allowing them to interact with you. Connecting with a younger demographic means you also have more room to be playful with your content and to share a humorous and less serious side to your business if it suits your branding.GET A FREE AUDIT
Invest in different forms of Snapchat Ads in your strategy to raise brand awareness, drive website clicks, encourage purchases, and increase brand loyalty. Inside Snapchat Ads Manager, you can choose from multiple ad formats. Test different ones to cater to more people and find what converts best.
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