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Instagram, the popular social media app first available to the public in October 2010, has undergone an incredible transformation over the years, evolving into one of the top-rated social media sites of all time. There are currently more than 2 billion active Instagram users that log into the platform, posting images, stories, and reels.
With so many people worldwide using Instagram to stay in touch and post high-quality content, it's no surprise that businesses of all sizes are taking advantage of the opportunity to post Instagram ads. Instagram advertising effectively reaches audiences based on different factors, including demographics and specific preferences. Those not utilizing this platform to connect with their targeted audiences are missing the opportunity for tremendous growth.
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Not everyone recognizes the power a good Instagram ad can hold. However, the right concepts can lead to some of the most engaging material where consumers do not feel like they're being sold something but instead like they're viewing content from friends and family.
Relatable content makes all the difference. And because you can potentially reach millions of people with well-thought-out Instagram ads, advertising on the platform is a no-brainer for most brands.
It's Easy to Target Your Audience
You Can Use Images and Videos
The Content Appears Less Ad-Like, More Relatable
Instagram advertisements will help your brand appear more personable and relatable. These ads might even resonate with those beyond your targeted audience who can visit your website and order something to give as a gift.
GET A FREE AUDITAlthough Instagram is a massive platform globally, not everyone knows how to use it to their advantage. Many entrepreneurs are already busy with other essential tasks that they don't have enough time or energy to put into building a strategic Instagram marketing campaign. An Instagram advertising agency can be the best solution as it completes the step-by-step process involved in building a proven Instagram marketing strategy.
A reliable and professional Instagram advertising agency can:
Develop Campaign Concepts
Create an Assortment of Content to Use on Instagram
Monitor the Progress and Reach of Instagram Ads
Engage with Consumers When Needed
Working with an Instagram advertising agency enables businesses to take their advertising efforts to the next level. When you want to expand your brand's reach and increase your digital footprint, Instagram is one of the best social media platforms to use. Even if you don't know how to use it to your advantage, an Instagram advertising agency does and will have the extensive knowledge and experience to help you.
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Building your brand and getting more customers on Instagram may seem exhausting. While it requires effort and consistency, it's worth the time spent building your profile. So, how do you ensure you're using Instagram to its fullest potential? Take these simple steps to get started.
Create Your Profile
Don’t Buy Your Followers
Post Content on a Routine Basis
Communicate with Your Followers
Use Hashtags in Your Posts
If you're not already advertising on Instagram, these are some of the best reasons to do so:
Over 2 billion people use Instagram each day, giving you an opportunity to reach a massive audience with your ads.
Instagram advertisements typically don't feel too salesy, so consumers are more likely to pay attention to them.
You can get as creative as possible, telling short stories, showcasing user-generated content, showing behind-the-scenes footage, and even answering commonly asked questions through advertisements.
Instagram is constantly adding new and exciting features for its users, and you can use these features to boost engagement on advertisements and content you post to your account.
Building your brand and getting more customers on Instagram may seem exhausting. While it requires effort and consistency, it's worth the time spent building your profile. So, how do you ensure you're using Instagram to its fullest potential? Take these simple steps to get started.
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Instagram offers some unique features that help set it apart from other social platforms, such as Twitter and Facebook. If you take the right approach to Instagram advertising, you can benefit from these and other features.
Before you begin posting Instagram ads, these are some of the best practices you need to know:
Include captions with your content so that people can choose to listen or read to get a better feel for the context of the video
Keep it interesting from the start to get the attention of your targeted audience and keep them watching
Don't be too pushy in the advertisement because that is likely to turn consumers off and cause them to scroll past
Use a color palette for any text or designs that pair well with your brand's logo or aesthetic
Put music in some of your advertisements but don't let it overpower the message you're trying to get across
Following the best advertising practices will help you on your Instagram journey, making it easier to create the types of advertisements that consumers love viewing.
With over 2 billion people logging into their Instagram accounts every day to check out posts from people and brands they follow, it's a great idea to put your business out there. By creating an account on Instagram for your business, uploading content, and creating the most compelling Instagram ads, you can organically build a following of loyal supporters who are eager to buy from you and spread the word about your products.
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