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There are so many social media platforms available to reach your target audience – why is Pinterest important?
LinkedIn has its own niche – it’s different than the typical social media platform, but it’s much more social than a search engine. LinkedIn has become known as the go-to platform for B2B, given its origins in professional advancement and development.
As more and more businesses and individuals use LinkedIn, it enables brands to present themselves as more professional and helps them build a reputation in their community.
A nurturing platform for driving conversations and becoming an industry thought leader, LinkedIn has a slightly more serious undertone allowing one to promote a brand, increase website traffic, and generate new leads with precision.
With an advertising platform to suit all marketing strategies, it’s a beneficial tool to reach influential decision makers. While it's most popular in the B2B space, LinkedIn advertising is also effective for products that appeal to a business-minded or professional audience. If your business is new to LinkedIn Ads, you'll find it can be a prosperous way to find new customers and develop a thriving community.
With many businesses and advertising agencies adept at marketing on social platforms such as Facebook and Instagram, LinkedIn remains comparatively untapped due to most agencies’ lack of experience. If you're ready to take leaps ahead of your competitors, it’s important to either know the intricate details of what makes a LinkedIn ad campaign successful or to partner with an agency that does.
At Porter Media, we're experts in LinkedIn Advertising. With a wealth of experience running ads for countless industries, we confidently understand the platform’s best practices and can ensure the most cost-effective advertising strategies for your industry. Rather than simply creating and monitoring ads, we employ a strategic approach with intentional planning, budgeting, and data analysis, as well as the development of creative campaigns that we continuously tweak to ensure optimal performance and the highest possible ROI.
As a full-service agency, we can also incorporate your LinkedIn Ad strategy with your email marketing, website content and other social media strategies, so you have a cohesive and holistic approach to your marketing, ensuring customers have ease of navigation with your business right through to product or service purchase and aftercare.
LinkedIn is the world’s largest professional network, boasting over 750 million users. Its most interesting statistics include nearly 60% of users aged between 25 and 34, making it predominantly a young professional’s network, with 4 of 5 members driving business decisions.
These factors make it an essential avenue to generate leads, securing its spot as the number-one platform for this purpose. Assisting to channel potential customers through your sales funnel, it’s also been reported that LinkedIn Ads can increase purchase intent by over 30%, making it a powerful marketing tool to boost your business's bottom line.
If you’ve been thinking that LinkedIn is only suitable for large organizations, we’re here to bust some myths. LinkedIn has advertising tools useful for businesses of all sizes with varying goals and target markets.
One of the best ways to determine if LinkedIn is the appropriate avenue for your marketing budget is to consider whether your target market is present and active on the platform. If your products or services are geared toward professionals who are interested in career development as well as personal development, and who predominantly work a day job or have their own business, LinkedIn will serve you well.
The B2B nature of the platform means it suits those who are in buying mode during office hours and those seeking work, looking to build their network, connect with a like-minded community, or as a social escape for a few minutes from their workload. LinkedIn specializes in targeting tools on a more professional level compared to other social media platforms. You’re able to reach potential customers based on their job title, company size, industry and geographic location, which helps tremendously in achieving the best results from your advertising.
Do you have specific objectives for your business’ advertising efforts? LinkedIn Campaign Manager has options to suit different needs and each stage of your sales funnel.
As a professional networking platform, users on LinkedIn prioritize connections to achieve their professional goals. Differing from more social-based platforms such as TikTok, Facebook and Instagram, LinkedIn is typically used in a professional setting, meaning advertisers can capture their audience at a time when they are in buying mode, compared to when they are at home, during leisure hours or scrolling social media on the bus or train while they have free time.
Given the professional tone of LinkedIn, users show up on the platform as their best selves meaning there is less noise than on other social media channels. The retention levels are based on general interest rather than entertainment for time-wasting purposes. Advertising on LinkedIn is, therefore, more targeted, and users are more engaged, which means your advertising dollars can go further.
While it may be better to promote direct-to-consumer products on social platforms like Facebook and Instagram, for business-to-business products and services, LinkedIn gives you amazing opportunities. Your organization can get in front of decision-makers of large corporations who have the ability to make large-scale purchases. These deals can have an incredible return on investment as they can turn into long-term contracts and deals with the development of exciting and fruitful business relationships.
If you have higher ticket products or services, LinkedIn’s unique targeting tools will ensure the best use of your marketing dollars. They will promote your LinkedIn Ads to an audience with the resources to invest in your offerings. Similarly, if your business is looking to invest in human resources, LinkedIn’s platform is optimal for recruitment. It can greatly reduce the time and effort necessary to find talent, allowing you to easily advertise new positions and even headhunt individuals in competitor organizations.GET A FREE AUDIT
With LinkedIn being so different from other social media platforms, it’s important to understand the best way to use its unique capabilities.
Find high-quality customers and clients with LinkedIn Ads to suit each of your marketing objectives.
Get a FREE linkedin Ad Account Audit
Find out if we’re the right LinkedIn Ad Agency for you.