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If you're not advertising on Tiktok, why? 🤔
Tiktok has quickly become one of the most popular advertising channels, and for a good reason!
What was considered a Gen Z platform, has quickly grown to be an all-ages social media behemoth.
Brands desire more ways to to connect with their target audience, and Tiktok is a great place to start.
Only dowside? It takes an expert to learn how to create the correct content that performs well - that's why we're here.
Businesses that want to win the hearts and wallets of Gen Z, Millennials, Gen X and even Boomers can benefit from working with a TikTok advertising agency.
This specialization is important, because creative that works on Facebook and Instagram often don’t perform as well on Tiktok.
Brands should create ads designed specifically for TikTok and take into account just how unique this platform really is if they want to profit on its potential.
Get a FREE Tiktok Ad Account Audit
Find out if we’re the right TikTok Ad Agency for you.
Not sure if Tiktok Ads will work for your brand? You're not alone.
And one of the biggest objections is that this platform is only for Gen Z. If you thought that too, you're not alone there as well.
The popular app, compatible with Android and iPhone, has over one billion users throughout 150 countries. Whether your brand caters to consumers in a specific country or across the globe, you can use TikTok and TikTok ads to reach your ideal prospects.
With TikTok advertising, you have the opportunity to:
Increase Brand Awareness
Communicate with Customers
Gain More Followers
Increase Organic Sales
Tiktok presents a unique opportunity for both big and small brands. It's easy to see why it's such a 🔥 topic of conversation!
When working with a TikTok advertising agency, there's a few things you'll want to consider:
1. How do I know if Tiktok Ads are right for my business?
2. Will I have to create content or does the Tiktok advertising agency?
3. Have we maximized our reach on channels that have a higher probability of success?
4. Am I willing to test Tiktok Ads for minimum 3 months?
Yes, it's true, you can connect with your target audience at a fraction of the cost (CPM's) in comparison to Meta and Instagram, but is your product a good fit for the platform?
Working with a Tiktok advertising agency that understands the economics of your business, your gross margin, and what you can pay to acquire a customer is more important than just throwing money at the wall to see what sticks...
After all, we're here for one thing - profit!
With help from a professional Tiktok advertising agency like us (Porter Media), it's easier than ever to curate compelling content that engages, entertains, and can convert millions of viewers into paying customers.
By working with us, a TikTok advertising agency, you can:
Have Content Conceptualized
Track Ad Performance
Connect with Multiple Creators & Influencers
If you'd like to start building out scroll stopping Tiktok Ad Creative that converts, we have the perfect solution for you! Partner with Porter Media today to grow your brand.
The simlpe answer - yes.
Brands who haven't tried TikTok advertising often wonder if it's worth it. No matter the type of brand ou've started, TikTok advertisements are a great place to acquire new customers while giving yourself an opportunity to viral and create a natural "lift" in organic sales.
It's a win-win!
Does it happen overnight for every business? No.
But is TikTok an effective way to supplement your paid traffic efforts in an effort to diversify your marketing mix. But let's be honest, Tiktok isn't for everyone, and that's why working with a partner like us (Porter Media) can help you come to that conclusion with you.
If you want TikTok advertising to work for you, there are a few steps you should take, such as:
Understanding Your Audience Segments
Dialing in Your KPI's & Unit Economics
Understanding Your Products Consideration Phase
Invest in Content Specifically Made for Tiktok
Of course, when working with a TikTok advertising agency, you can get help with this process, making it much easier to get started on the platform and finding new customers.
One of the best things about Tiktok is the possibility for virality.
Building a brand on TikTok requires consistency and effort, but once you understand the type of content your audience enjoys, your Shopify store will thank you.
The obvious things include your account having a congruent name to your business, an image representing the brand (such as your logo), and brief details in the bio.
To keep things simple, here are the two things we recommend doing for each brand we work with:
Tiktok in unqiue in that it's content is all short-form videos. No other platform encourages a shorter attention span so your goal as a brand is to make sure you get to the point within the first 2 seconds.
TikTok requires consistency and effort, and before considering advertising, you want to make sure you understand the investment in content that is required in order to give yourself the highest probability of success.
If you want TikTok advertising to work for you, there are a few steps you should take, such as:
Meta and Instagram are the goats (greatest of all time) but Tiktok isn't too far behind it!
If your brand has an average order value of < $100, Tiktok may be a good place for you.
Why?
Because buyers on this platform tend to buy on impulse.
On top of that, 20% of its users are 40-49 years old! That doesn't sound like a Gen Z platform to me...
Advertising on TikTok gives your brand the power to:
Easily Connect with Millions of People
Broaden Your Reach While Connecting to Your Target Audience
Create and Find New Segments of Your Audience
Create Tiktok Content That Can be Repurosed on Instagram and Facebook (not the other way around)
Diversify Away From Channels Such as Facebook (Meta) and Instagram
Improve Your Odds of Virality
Increase Sales and Your Monthly Profit
This arbitrage opportunity will only last so long, it's worth seriously taking a look at! Especially while the cost of advertising on Tiktok is still relatively low compared to platforms like Facebook (Meta) and Instagram.
If we told you you can reach new eyeballs at a fraction of the cost of Facebook (Meta), would you believe us?
And the best part?
The ads that perform best typically don't look like ads at all! It's a win-win as you can repurpose your ad content for organic Tiktok posts.
Other benetifs to running Tiktok ads include:
The Opportunity To Go Viral
A Massive Lift in Discovery and Organic Sales
Reach an Impulsive Audience
Repurpose Your Tiktoks on Instagram Reels!
Most businesses know the importance of Tiktok Advertising, few actually execute it properly.
If you want to make more sales, you need to focus on building a strategy that makes sense for your business, and Tiktok may be the perfect fit.
Not sure of the best advertising practices on TikTok? When using the platfrom to advertise your brand, understanding your audiences needs and being genuine will help yield the best results.
However, these are a few other things to keep in mind before getting started:
Keep these advertising practices in mind when you use TikTok!
TikTok Ads can help your brand increase visibility and reach its targeted audience. If you're not already using the platform or have struggled to see results, get help from an expert TikTok advertising agency and partner with Porter Media today!
Get a FREE Tiktok Account consultation
Find out if we’re the right TikTok Ad Agency for you.
