Citizens Coffee is an Australian cafe group with multiple locations around New York City. Established in 2016, their mission is to offer healthy food and drink and to create a social environment that welcomes everyone. Citizens Coffee partnered with Porter Media to leverage digital marketing in raising additional capital to further scale the brand.
The objective of our partnership was to help Citizens Coffee raise $1.07M on a crowdfunding site, Republic.co. The client tasked us with delivering and executing a strategy to get attention from the right audience on a limited ad budget.
Lack of concrete strategy to promote fundraising
Limited marketing budget
Develop lean, mean marketing strategy to maximize ROAS
Conduct research on best fundraising practices
Use Republic.co’s audiences and LinkedIn outreach to target individuals most likely to be interested in the fundraising
Partner with conglomerates with past history of investing in similar fundraising
Use paid social to generate demand and boost investment hype
Raised $1.07M within just 3 months
Stayed within the client’s tight marketing budget
Increased ROAS (return on ad spend) by 1200%
How we helped Citizens Coffee secure over $1 million in crowdfunding and 12X their ROASLearn More
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