Case Study

How we helped Citizens Coffee secure over $1 million in crowdfunding and 12X their ROAS


Raised within 3 months


Increase in ROAS

The Brand

Citizens Coffee is an Australian cafe group with multiple locations around New York City. Established in 2016, their mission is to offer healthy food and drink and to create a social environment that welcomes everyone. Citizens Coffee partnered with Porter Media to leverage digital marketing in raising additional capital to further scale the brand.


The objective of our partnership was to help Citizens Coffee raise $1.07M on a crowdfunding site, The client tasked us with delivering and executing a strategy to get attention from the right audience on a limited ad budget.


Lack of concrete strategy to promote fundraising

Limited marketing budget

Our Approach

Develop lean, mean marketing strategy to maximize ROAS

Conduct research on best fundraising practices

Use’s audiences and LinkedIn outreach to target individuals most likely to be interested in the fundraising

Partner with conglomerates with past history of investing in similar fundraising

Use paid social to generate demand and boost investment hype

the result

$1.07M Raised Within 3 Months, 12x Increase in ROAS

Raised $1.07M within just 3 months

Stayed within the client’s tight marketing budget

Increased ROAS (return on ad spend) by 1200%

Email Marketing
SMS Marketing
Social Media Advertising

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